There is a growing movement within the veterinary industry towards the Fear Free model. Fear Free was born from the reality that so many pets undergo significant stress responses during their visit to a veterinary practice. This is difficult for any pet lover to see, and it also impedes good medicine - stress responses alter important biological systems, such as heart rate, blood pressure, and body temperature, that are traditionally used to assess the overall health of a pet. This is a growing torch from within the veterinary community that we must prioritize a pet's emotional well-being during their visit. Because your pet is oh-so-worth-it.